BuiltWith Dataset Fields

BuiltWith Datasets provide JSON access to domain data across BuiltWith. Fields and examples are listed below -

Technology

Top level category fields are listed in the left hand sidebar at https://trends.builtwith.com – they are constantly updated and changed with new technologies added daily.
Examples include analytics and cms.

Field Name Description Example
Domain Root Domain Name example.org
Subdomain The subdomain name for the result (blank for www. or none)
/* for internal page
shop.example.org
Technologies Grouping of current and historical technologies. Shown in table below.
FirstIndexed The date this website was first indexed in YYYY-MM-DD. 2011-06-30
LastIndexed The date this website was last indexed. 2019-08-02
Spend Estimated current monthly USD spend
for this website. Supplied on top
level domain only (based on all
sub-domains).
2324
Alexa Alexa traffic rank up to 1m 123456
Quantcast Quantcast traffic rank up to 1m 123456
Technologies

A sub-array of technologies found on a site within the category of the Technology Dataset (i.e. all analytics related technologies).

Field Name Description Example
Name The unique name of the technology. Shopify Plus
FirstDetected The date we first detected the
technology in YYYY-MM-DD.
2012-12-28
LastDetected The date we last detected the
technology.
2019-08-02
Technology Index

An index file with all information for the technologies found in the dataset.

Field Name Description Example
Name The unique name of the technology. Shopify Plus
Parent If this technology is a subtechnology
the name of the parent
technology will be here. Sub
technologies could be a specific
version of a technology or a
product variation.
Shopify
Premium If this technology is considered
premium or not. Values are
Yes/No/Maybe

Maybe could be considered
technologies where a nondetectable
free/paid version is
available.

Yes
Description Description of the technology. Shopify Plus is an ecommerce
platform for high-volume and
enterprise merchants.
Link Link to the website technology. https://shopify.com/plus
TrendsLink Link to our trends data for the
technology.
https://trends.builtwith.com/shop/Shopify
Category Top level category for the
technology.
shop
SubCategories (array) Any sub-categories the technology
may be categorized as.
Hosted Platform
Enterprise
FirstAdded The date the technology was first
added to BuiltWith in YYYY-MM-DD.
2011-02-01
Ticker Related ticker symbol for the
technology.
SHOP
Exchange Related exchange for the ticker. NYSE
PublicCompanyType What we consider this technology
in relation to its overall
product offering.

Web Focused - Listed companies
with a majority of their business
on web trackable technologies.

Multi-Business - Listed companies
with a a part of their business
in trackable web technologies.

Web Focused
PublicCompanyName Name of the public company Shopify, Inc.
Meta Data

Meta relates to non-technology-based data we have for a website. This dataset does not include Personally Identifiable Information (PII).

Meta data is not guaranteed – we find this information from website itself.

Field Name Description Example
Domain Root domain name. example.org
CompanyName Company name for the website. Example Inc.
City The city of the website. San Francisco
Zip The Zip/Postcode of the website. 94105
State The State/County of a website. CA
Country The Country of a website
in ISO 3166-1 alpha-2
format..
US
Vertical A IAB top level vertical
for the website.
Technology and Computing
Telephones (array) Telephone numbers found on
the website.
+1-800-343-34343
+1-650-745-0728
Emails (array) Emails found on the
website. Role based.
example@example.org
Social Facebook website address https://facebook.com/example
https://youtube.com/example
https://linkedin.com/example
https://vimeo.com/example
https://plus.google.com/+example
https://pinterest.com/example
https://github.com/example
https://instagram.com/example
https://vk.com/example
People (array)
Names not included
Titles of people found on 'Team' pages of websites.
Titles are simplified to C-Level, Marketing, Development, Other
Marketing
C-Level
Redirect

Redirect reports provide domains that redirect to other domains. This can be useful to find international redirection i.e. example.com.au redirecting to example.com. Redirect data is only available from late 2018.

Field Name Description Example
Domain Root domain name of the destination. example.org
Sources (array) Redirect start. au.example.org
test.example.org

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