BuiltWith Datasets provide JSON access to domain data across BuiltWith. Fields and examples are listed below -
Technology
Top level category fields are listed in the left hand sidebar at https://trends.builtwith.com – they are constantly updated and changed with new technologies added daily.
Examples include analytics and cms.
Field Name | 
Description | 
Example | 
|---|
Domain | 
Root Domain Name | 
example.org | 
Subdomain | 
The subdomain name for the result (blank for www. or none) /* for internal page
 | 
shop.example.org | 
Technologies | 
Grouping of current and historical technologies. | 
Shown in table below. | 
FirstIndexed | 
The date this website was first indexed in YYYY-MM-DD. | 
2011-06-30 | 
LastIndexed | 
The date this website was last indexed. | 
2019-08-02 | 
Spend | 
Estimated current monthly USD spend 
 for this website. Supplied on top
 
 level domain only (based on all
 
 sub-domains).
 | 
2324 | 
Alexa | 
Alexa traffic rank up to 1m | 
123456 | 
Quantcast | 
Quantcast traffic rank up to 1m | 
123456 | 
Technologies
A sub-array of technologies found on a site within the category of the Technology Dataset (i.e. all analytics related technologies).
Field Name | 
Description | 
Example | 
|---|
Name | 
The unique name of the technology. | 
Shopify Plus | 
FirstDetected | 
The date we first detected the 
 technology in YYYY-MM-DD.
 | 
2012-12-28 | 
LastDetected | 
The date we last detected the 
 technology.
 | 
2019-08-02 | 
Technology Index
An index file with all information for the technologies found in the dataset.
Field Name | 
Description | 
Example | 
|---|
Name | 
The unique name of the technology. | 
Shopify Plus | 
Parent | 
If this technology is a subtechnology 
 the name of the parent
 
 technology will be here. Sub
 
 technologies could be a specific
 
 version of a technology or a
 
 product variation.
 | 
Shopify | 
Premium | 
If this technology is considered 
 premium or not. Values are
 
 Yes/No/Maybe
 
 Maybe could be considered
 technologies where a nondetectable
 
 free/paid version is
 
 available.
 
 | 
Yes | 
Description | 
Description of the technology. | 
Shopify Plus is an ecommerce 
 platform for high-volume and
 
 enterprise merchants.
 | 
Link | 
Link to the website technology. | 
https://shopify.com/plus | 
TrendsLink | 
Link to our trends data for the 
 technology.
 | 
https://trends.builtwith.com/shop/Shopify | 
Category | 
Top level category for the 
 technology.
 | 
shop | 
SubCategories (array) | 
Any sub-categories the technology 
 may be categorized as.
 | 
Hosted Platform 
 Enterprise
 | 
FirstAdded | 
The date the technology was first 
 added to BuiltWith in YYYY-MM-DD.
 | 
2011-02-01 | 
Ticker | 
Related ticker symbol for the 
 technology.
 | 
SHOP | 
Exchange | 
Related exchange for the ticker. | 
NYSE | 
PublicCompanyType | 
What we consider this technology 
 in relation to its overall
 
 product offering.
 
 Web Focused - Listed companies
 with a majority of their business
 
 on web trackable technologies.
 
 Multi-Business - Listed companies
 with a a part of their business
 
 in trackable web technologies.
 
 | 
Web Focused | 
PublicCompanyName | 
Name of the public company | 
Shopify, Inc. | 
Meta Data
Meta relates to non-technology-based data we have for a website. This dataset does not include Personally Identifiable Information (PII).
Meta data is not guaranteed – we find this information from website itself.
Field Name | 
Description | 
Example | 
|---|
Domain | 
Root domain name. | 
example.org | 
CompanyName | 
Company name for the website. | 
Example Inc. | 
City | 
The city of the website. | 
San Francisco | 
Zip | 
The Zip/Postcode of the website. | 
94105 | 
State | 
The State/County of a website. | 
CA | 
Country | 
The Country of a website 
 in ISO 3166-1 alpha-2
 
 format..
 | 
US | 
Vertical | 
A IAB top level vertical 
 for the website.
 | 
Technology and Computing | 
Telephones (array) | 
Telephone numbers found on 
 the website.
 | 
+1-800-343-34343 
 +1-650-745-0728
 | 
Emails (array) | 
Emails found on the 
 website. Role based.
 | 
example@example.org | 
Social | 
Facebook website address | 
https://facebook.com/example https://youtube.com/example
 https://linkedin.com/example
 
 https://vimeo.com/example
 https://plus.google.com/+example
 
 https://pinterest.com/example
 https://github.com/example
 
 https://instagram.com/example
 https://vk.com/example
 | 
People (array) 
 Names not included 
 | 
Titles of people found on 'Team' pages of websites. 
 Titles are simplified to C-Level, Marketing, Development, Other
 | 
Marketing 
 C-Level
 
 | 
Redirect
Redirect reports provide domains that redirect to other domains. This can be useful to find international redirection i.e. example.com.au redirecting to example.com. Redirect data is only available from late 2018.
Field Name | 
Description | 
Example | 
|---|
Domain | 
Root domain name of the destination. | 
example.org | 
Sources (array) | 
Redirect start. | 
au.example.org test.example.org
 |