Primary Business

Primary Business is BuiltWith's attempt to identify the main business activity of a website. It provides a simple, exportable classification that describes what the organisation behind a website primarily does.

For example, a website may sell clothing, provide accounting services, operate a hotel, develop software or manufacture industrial equipment. Primary Business attempts to reduce this down to a single useful category such as "Fashion & Apparel", "Accounting & Tax", "Hotels & Accommodation", "Software" or "Industrial Manufacturing".

Primary Business is designed primarily as a filtering, segmentation and enrichment field. It can be used to group websites by their likely main commercial activity, refine lists and add additional context to exported website and company data.

Primary Business is an automated classification and should be treated as an estimate rather than a definitive description of a company. Businesses can operate across multiple industries, websites can represent individual brands or divisions, and the purpose of a website may change over time.

Primary Business Categories

Primary Business is available as an exportable field where supported. Because the classification is generated automatically from available website and business signals, it may not always represent every activity performed by an organisation. It is intended to identify the most likely primary purpose of the website rather than provide an exhaustive list of everything the organisation does.